Waving grass on sanddunes - timeless in every detail

Challenging conventions

At Forseven, we are elevating how luxury cars are experienced and perceived. Upholding the reputation of British artisanship, we advance the rich history and traditions that have shaped this nation with the breathtaking technologies of tomorrow. We will craft timeless cars that honour British design principles and rewrite the rules.

Limitless potential

Forward-thinking and dedicated to forging new paths, we will always seek to evolve what is possible, all while respecting the history and craft that came before.

For us, true creativity lies in the ability to navigate the contrast between provenance and innovation with reverence, insight, and skill. We draw inspiration from Britain's heritage in daring and unexpected ways. This dichotomy – this juxtaposition – is seen as a source of inspiration and creativity, informed and driven by our finest automotive concepts and ideas.


Sanddunes and sky - a timeless viewA wave rolling in, with cliff in the background - timeless in every detail

British ingenuity

Since the dawn of British motoring in 1896, the nation has refined its reputation for automotive creativity, namely through combining unmatched engineering prowess with often spectacular demonstrations of luxury.

By the mid-20th century, classic elegance became synonymous with British cars, known for meticulous attention to detail, beautiful interiors, and groundbreaking innovations. These qualities helped Britain become a leader in automotive design, conceiving and producing cars that were renowned and lionised for their smooth engines and luxurious finishes. Exceptional quality. Precision. Expertise. These became the hallmarks of a thriving British car industry on the rise.


Grass growing on sanddunes, with a blue and cloudy sky - timeless in every detail

Redefining the future

We are proudly advancing a new legacy, furthering those same principles of meticulous artistry and visionary passion. By blending exceptional British design with sophisticated technologies, we honour the heritage of British automotive craft while paving the way for its future. A Forseven car will always exemplify British luxury, where boundless possibilities and our timeless identity converge to become one.